Earth Hour is organized by the World Wildlife Fund. It’s one of the world’s largest and most well-known independent conservation organizations with networks in over 100 countries and about 5 million members globally. WWF’s mission is to stop the degradation of the Earth’s natural environment and build a sustainable future where humans keep our natural environment intact.
During Earth Hour, WWF asks individuals and organizations to turn off lights for one hour to take action against global climate change and promote awareness of the issue. Earth Hour began in 2007 in Sydney, Australia with 2.2 million individuals participating. Participation has grown exponentially in the past four years with 134 countries participating in the event at 8:30 p.m. (local time) Saturday March 26, 2011.
The Conrad N. Hilton College at UH is dedicated to sustainable practices and has participated in Earth Hour every year since the event’s start.
“We at Hilton are well acquainted with this WWF initiative and have participated in the Earth Hour since its beginnings in 2007, by doing so we take a stand against climate change,” said John Trujillo, Director of Leadership Development at the Hilton College.
The Hilton participated in Earth Hour by turning off all their lights and:
- Switching non-essential plant equipment
- Candle-lit dinners for the guests
- Unplugged/acoustic music performances in the hotel
- Low carbon menu at the restaurant, prepared from local and seasonal ingredients, frequently organic food
- Green and low carbon drinks
- Special offers at the bar/restaurant for guests who decide to join the Earth Hour celebrations
“This year, when the lights go back on, the aim is for all of us to think about what each of us can change in our daily life that will benefit the planet. We shall then share our stories, thoughts and ideas because together our actions add up,” said Trujillo.